Request our Web effectiveness audit

Thorough diagnostics are an essential prerequisite of any business development solution and action plan. Our comprehensive web effectiveness audit costs £250 (subject to UK VAT), and this sum will be deducted from your project cost should you decide to proceed to work with us. Our audit will effectively measure in depth, the gap between your current site effectiveness, and where it needs to be for an optimal on line strategy – a total website optimisation strategy as opposed to just a search engine optimisation strategy.

Key areas covered will include:-

  • Look and feel
  • Body content
  • Visual impact
  • Architecture
  • Navigation
  • Technical performance
  • Conformity to current web standards and best practices
  • Use and quality of landing pages
  • Use of the most up to date presentation, sales and optimization tools
  • Brand communication
  • User appeal and friendliness
  • Operational value
  • Usability
  • Bookability (travel shopper and booker friendliness)
  • Look to book process, and booking process itself
  • Monetisation
  • Direct sales capability
  • E-commerce capability
  • Price and tactical marketing
  • Market segmentation and channel management
  • Data capture and marketing information
  • Search engine optimization
  • Total website optimisation
  • Destination sell and local search
  • E-CRM (customer relationship management) capability, and customer support
  • Mobile/smartphone friendliness
  • Support for other marketing initiatives
  • Support for social media strategy
  • Support for, and use of multi channel marketing tactics and techniques

To request a web effectiveness audit, please complete and submit the form below.  We will reply to all information requests within 24 hours, 7 days a week. Should you require a more urgent response, do call us (07770 434269), or email We look forward to being of service to you. We will undertake to complete all audits within 14 days of your authority to proceed.

Contact Information


07770 434269

Latest News

  • June 2014

    Innfinite wins full service contract for Strand House, near Rye. Including new web design/development

  • May 2014

    Innfinite wins full service contract for Leigh Sports Village Hotel in Greater Manchester, owned/managed by KS Hotels

  • March 2014

    Innfinite designing and developing new on line presence for the world famous Peat Inn, near St Andrews in Scotland

  • January 2014

    Innfinite to design and develop adventure holiday and activity centre websites for SGE Hotels, based in Dunoon

  • June 2013

    Innfinite wins new on line presence contract for Chardon Management brand 'Hotel Deals', and has launched new Chardon Hotels brand website

  • April 2013

    Work negins on a completely new on line presence and e/m-commerce solution for SGE Hotels (Argyll and Esplanade Dunoon, Columba Oban, Imperial Fort William and Leapark Grangemouth)

  • March 2013

    New web design, evelopment, SEO and marketing contract for Sotto le Stelle, luxury holiday apartments in Picinisco, Italy

  • January 2013

    The new web development and online presence and strategy for TIME Hotels Dubai is launched

Audit banner